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Lunch and Learn: Transform Your Audience from One-Time Consumers to Loyal Fans using Emotional Storytelling
January 25, 2019 @ 11:30 am - 1:00 pm
Speaker: Leila Entezam
Presentation Topic: Transform Your Audience from One-Time Consumers to Loyal Fans using Emotional Storytelling
Does your brand need an emotional story to connect with audiences? Are you looking for a way to increase engagement and transform your audience from one-time consumers to loyal fans? Learn how to incorporate the latest insights from psychology, neuroscience, decision making research, and business into your marketing campaign to transform your marketing from informational to unforgettable.
About the speaker:
Leila Entezam has a B.S. in Neuroscience with a minor in Psychology, a M.B.A., a M.A. With Distinction in Counseling and Psychology, and maintains a small clinical practice to stay immersed in exercising feelings. As a business professional, Leila has an extensive background that includes managing complex projects, maintaining CFO- and CEO-level duties, and being a consultant to high profile clients that include professional athletes, celebrities, and chief executives.
Leila’s work is focused on EQ-centered design, using emotions to increase brand engagement. She helps companies apply the latest insights from psychology, neuroscience, decision making research, and business into their initiatives. Leila serves as a mentor to several top ranked incubators, including Singularity University. Leila is a published writer and frequent public speaker in the space of emotional intelligence, including as it relates to AI and other technology.
Twice per month, UCI Applied Innovation hosts a Lunch & Learn series at the Cove where subject matter experts present on a particular topic within or relevant to innovation and entrepreneurship. Topics range in breadth from branding and marketing to pitching mistakes to avoid, investor relations, prototyping, and more.
These events are free and open to the public.
Sponsored by: Inbrace
We have discontinued offering pizza during this event. Guests are encouraged to bring their bagged lunches. Doors open at 11:30 a.m. Please arrive early for check-in.