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*PEOPLE: Alorica Hires Colson Hillier as CMO. He’ll Draw on His Tech Commercialization Expertise to Bring NextGen Products and Services to Market…

A company that creates innovative customer experience products and services announced the addition of Colson Hillier to its executive leadership team as CMO.

Alorica, with HQ in Irvine, announced the news in a May 21 press release. Hillier, who’s based out of New Jersey, intends to work from Irvine at least one week every month, according to the company.

Hillier will drive strategic planning, product development and execution of Alorica’s global marketing and communications initiatives, enabling the company to solidify its reputation as a “leading omonichannel provider,” according to the release.

“As Alorica continues to grow globally, Colson will bring solutions to market that enable our clients to better engage and service their customers’ rapidly evolving needs,” Alorica’s COO Greg Haller said in the release. “Colson has a strong track record of packaging technology and digital platforms to build profitable business operations on a global scale. With his background, I am confident Alorica will be even more successful in translating our understanding of consumers’ changing behaviors into an opportunity to create greater value and produce stronger outcomes for our clients.”

Hillier will focus on building products and strategies that will enable clients to leverage the scale and expertise Alorica has amassed with its global footprint.

The company handles more than 600 million customer interactions each year via voice, chat and social media.

With more than 20 years of experience leading large-scale transformation in industries like data services, ad-tech and fintech, Hillier brings deep experience in applying technology like machine learning (a subset of AI) and digital marketing.

Hillier previously held numerous senior leadership roles at Verizon Wireless, which focused on new product development, big data analytics and digital marketing.

He got his M.B.A. from the College of William and Mary and a B.S. degree in business from the University of Richmond.

Also Expanding in Asia-Pacific Region

In other Alorica news, the company — which is celebrating its 20th year in business — is also broadening its footprint in the Asia-Pacific region with an innovations lab and digital business processing management operations facility. That’s all located in Bengaluru, known as India’s “Silicon Valley.”

This strategic expansion is in response to “growing demand” for digital, cognitive and robotic process management services, as well as the ability to house a team that will be solely focused on exploring new tech in this highly-competitive marketplace.

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

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