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*UPDATE: Fin-Tech Startup Announces C-Level Appointments

Alex Mallmann, new CEO, AutoGravity

A fin-tech company with HQ in Irvine announced today the appointments of a new CEO and CTO.

AutoGravity, a digital car-financing platform that provides offers on demand, hired Alex Mallmann as CEO and Jason Bonifay as CTO.

The announcement comes as the company hit a new milestone, according to a press release issued by the company today — reaching more than two million users in less than two years since its initial launch.

See related story here about the company’s torrid growth and its decision to locate its HQ in Irvine.

About Mallmann

Mallmann also joins AutoGravity’s board of directors. An automotive-industry veteran and “seasoned leader” with more than twenty years of experience, Mallmann most recently served as CEO of Mercedes-Benz Auto Finance China. He served in that capacity since 2014, navigating the company through a period of “dramatic growth and digital transformation.”

Mallmann began his career in 1998 with Mercedes-Benz in Brazil and has gained “invaluable” international experience in the car and truck businesses. He has held several senior management and managing director positions in the Americas and Europe, serving asCEO for Mercedes-Benz Financial Services in Spain and Mercedes-Benz Financial Services in Portugal.

“I’m extremely excited to join the AutoGravity team and further revolutionize the digital car buying experience for customers,” Mallmann said in the release. “This company is full of amazingly talented people, market-leading technology and unmatched momentum. With our focus on constantly exceeding the expectations of consumers, dealers and lenders, AutoGravity will become the digital standard for car buying and financing.”

Mallman earned his undergraduate degrees in business administration and management from the International University of Vienna.

About Bonifay

Bonifay joined the AutoGravity leadership team in May, serving as vice president of engineering. During that time, he developed a “clear technology vision and expanded the capabilities of the engineering team.” Previously, Bonifay served as VP of development for product and engineering at CDK Global. He was a “key member” of CDK’s executive management team, responsible for engineering, product management, architecture and operations.

Prior to CDK Global, Bonifay spent more than five years as VP of software engineering at Bankruptcy Management Solutions, where he was directly responsible for all platform, technology and development methodology decisions. Additionally, he served as CTO at Propero Software, where he led the overall direction for technology, product development, marketing and business strategy.

“AutoGravity has established a reputation as a leading innovator in the automotive industry,” Bonifay said in the release. The opportunity to provide technical leadership and drive innovative solutions during this era of rapid growth is an exciting and welcome challenge for me. I look forward to contributing to AutoGravity’s mission to revolutionize the digital car-buying experience.”

Bonifay earned undergraduate and graduate degrees in engineering.

About AutoGravity

AutoGravity’s digital platform enables car shoppers to get financing quotes. It partners with the world’s “leading” banks and financial services companies to give car buyers access to financing or leasing their cars, while connecting them to a nationwide network of car dealerships. Available on iOS, Android and the web, AutoGravity provides car buyers with up to four, customized loan or lease offers in minutes.

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

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