INNOVATION: Allied Esports Entertainment Announces $5 Million Investment by A Real Estate Operator

A global e-sports entertainment company, with HQ in Irvine, announced that Brookfield Property Partners will become a shareholder, via a $5 million equity investment.

Allied Esports Entertainment made the announcement in a January 14 press release.

As a result of the agreement and strategic alliance, Brookfield Properties, the global real estate operating arm of Brookfield Asset Management, will bring Allied Esports’ new e-sports venue concept to its existing retail destinations.

The two companies will collaborate on the development of dedicated e-sports venues and gaming experiences that will be designed for tournament play of all levels – with PCs and consoles available for daily use, broadcast and streaming production capabilities,as well as food/beverage and retail.

Frank Ng is the CEO of Allied Esports Entertainment.

Allied Esports’ new “on-mall” concept was created to complement its flagship location, HyperX Esports Arena Las Vegas, as well as additional brick-and-mortar and mobile facilities around the world that are part of the Allied Esports Property Network.

Allied Esports recently announced that its first mall location will be at the Mall of Georgia, and the initial Brookfield Properties’ location is expected to follow.

More About Allied Esports Entertainment

Allied Esports Entertainment is a global e-sports entertainment venture dedicated to providing live experiences, multi-platform content and interactive services to audiences worldwide through its strategic fusion of two entertainment brands: Allied Esports and the World Poker Tour (WPT).

Allied Esports Entertainment was created in August 2019 when Black Ridge Acquisition completed its business combination with Allied Esports and WPT Enterprises.

Allied Esports is an award-winning, e-sports company comprised of a global network of dedicated esports properties and content production facilities.

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

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