NEWS: New Entertainment Startup Looks to Attract Younger Viewers With Channel About Extreme Weather Conditions and Those Who Brave Them. Jukin Media Launches WeatherSpy…

As we continue to spend more time indoors these days, with a lot of that watching TV/Netflix/etc. an entertainment startup is trying to capitalize on this trend, and capture younger viewers.

Jukin Media, with HQ in LA, launched a streaming channel, WeatherSpy. The company touts it as a new kind of weather network that celebrates nature and the elements. It’s supported by ad revenue, like traditional TV.

WeatherSpy is available on Samsung TV Plus, VIZIO, and XUMO, as a 24/7 linear streaming network.

Jukin also plans for a short-form WeatherSpy series to come soon to Snapchat’s Discover page.

While all of Jukin Media’s previous offering have come from user-generated content, i.e. video that was previously posted by users on social media, this is its first non user-generated channel.

WeatherSpy offers programming that taps into global weather patterns and highlights the best places to experience the sun, surf, sand and snow. How many of those places are open to tourist travel these days, amidst the pandemic, remains to be seen.

WeatherSpy content also highlights people who take on the most challenging outdoor jobs and adventure sports. It also features remarkable weather phenomena across the globe.

One of the shows is “Survival Science,” which shows those who test their human limits under the most extreme outdoor conditions, from animal attacks to raging storms, blazing heat to frigid cold.

The network will also feature live weather updates four times per hour, every hour.

WeatherSpy is the fourth linear streaming channel, and also the fourth Snapchat show, from Jukin Media.

The others are “People Are Awesome,” “The Pet Collective” and “FailArmy.”

WeatherSpy will launch with 13 series from partners in outdoor, non-fiction programming.

There will also be an original series produced by Jukin Media, “ViralWild,” where everyday explorers across the globe encounter wild animals.

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

You don't have permission to register