*NEWS: OC Finance Exec and Entrepreneur Joins LA-based Venture Assn.

Kimberly Kovacs

An OC finance executive and entrepreneur has been elected as the new president of an LA venture group, creating more synergy within the entire SoCal innovation/startup ecosystem.

The board of directors of the Los Angeles Venture Association (LAVA), a nonprofit organization that supports the development of start-up and emerging-growth companies in SoCal, elected Kimberly Kovacs to serve as its new president.

Kovacs has had several exits of SoCal-based tech companies she has founded or co-founded, including OptionEase in 2012,d which developed on-demand accounting compliance services for companies ranging from startups to large, multi-national, public corporations. 

She currently serves as the managing director of Arroyo Ventures, with HQ in Laguna Niguel, which focuses on helping new companies, particularly those run by women. She’s also the founder and CEO of the new OC startup, MyJane, with HQ in Fullerton. 

That has been developed as an online wellness community. It’s designed to empower women to take charge of their health with an alternative to prescription drugs by “normalizing” the cannabis experience. (see related story about MyJane’s planned launch here.)

Kovacs has been a board member of OCTANe since early 2014. OCTANe is a tech and life sciences accelerator in Aliso Viejo, and one of the key proponents of unifying the SoCal innovation/startup ecosystem.

OCTANe Bill Carpou said he’s thrilled at the selection of Kovacs as president of LAVA.

“Kim has been an OCTANe board member for five years, and during this time, has provided insight into how to grow our innovation ecosystem,” he said, in a press release issued today. “The natural progression has been the formation of the Innovation Network of Southern California (INSoCal), where LAVA, OCTANe and the San Diego Venture Group will lead the next version of the SoCal ecosystem to include company formation, capital and job creation.” (see related story here).


Kovacs is a serial entrepreneur and investor in companies in sectors including SaaS (software-as-a-service), technology, agriculture and health. She has personally raised more than $100 million for ventures she’s led, resulting in several successful exits.

She’s also an active angel investor, advisor and executive consultant for startups.

LAVA was established in 1985 and provides space and opportunity for startups and entrepreneurs to meet with and learn valuable insights from executives, investors, bankers, financial advisors and other professionals in the LA area.

It works with both OCTANe and INSoCal for the advancement and funding of SoCal-based startups.

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

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