*NEWS: Sales-Related Software Company Gets Growth Equity Investment
A provider of sales enablement software announced today that it’s received a “significant” growth equity investment. This type of software provides a holding place for marketing collateral and sales playbooks to supply sales representatives with useful content during all aspects of the selling cycle.
Previosly, Cirrus Insight raised about $1.25 million from friends, family and angel investors.
“The (new) funds will enable us to pursue both organic and inorganic growth opportunities,” Brandon Bruce, co-founder and COO, told OC Startups Now. “We will be able to accelerate our development road map and add more features to our platform, increase our investments in marketing and sales, and look for potential M&A opportunities.”
Cirrus Insight launched in 2011 with its platform for Gmail and Outlook that integrates with Salesforce‘s own CRM (customer relationship management) technology. Salesforce is a cloud computing company, with HQ in San Francisco. Its primary revenue comes from its CRM product, but it also sells commercial applications of social networking through acquisition and internal development.
Cirrus has been recognized as a “leader” in sales engagement by G2Crowd, a peer-to-peer, business software and services review platform.
By streamlining the sales process and integrating the sales workflow directly into inboxes, Cirrus claims that it helps its customers schedule more appointments, sync “mission-critical” data and close more deals.
Cirrus Insight claims that 250,000 professionals use its software to increase productivity in Gmail and Outlook. Fortune 500 companies and freelancers use it for email tracking, email templates, follow-up reminders, meeting scheduling, Salesforce integration and what’s known as “drip campaigns,” a set of marketing emails that are sent out automatically on a schedule.
Cirrus Insight has been on the Inc. 5000 list of fastest-growing companies for three consecutive years.
Clovis Point is a lower, middle-market, private equity fund with investments focusing on enterprise software and technology-enabled business services companies.