*NEWS: Smart Camera Developer Raises Close to $6 Million

Lawrence Greaves, CEO, Opkix

A startup that’s developing a smart camera with an accompanying app and editing tools announced August 23 that it raised close to $6 million in a Series B funding round. Opkix, with HQ in Costa Mesa, has now raised about $12 million to date.

The funding came from angel investors, including Ash Avildsen, founder and CEO of Sumerian Records and Films; Dorian van Rijsselberghe, an Olympic gold medalist; and Robbie Maddison a stunt rider.

According to earlier news reports, Opkix is developing a miniature wearable camera, which can be attached to accessories like sunglasses or mounted on a surfboard.

With this new round of funding, Opkix will work toward creating a “seamless user experience from interface to hardware,” in anticipation of launching its flagship product, a spokesperson said.

While the company originally said it would launch this product, known as “Opkix One,” for online sales in April, it will now be available in the Fall, according to the company.

Opkix plans to target the “shortcomings” of other camera brands in the market, in regard to its compact size, versatility and output, as well as its ability to connect “seamlessly” to social media and sharing channels, enabling users to “better experience life’s moments.”

The target demographics for the wearable camera are millennials and Gen Z, which follows them.

Opkix’s website also says it will launch an accompanying mobile app in the Fall to edit the footage taken from the camera, and so users can add features like emojis, special graphics, filters and music.

The company was founded in 2016, according to news reports.

It raised $5.4 million in a Series A round about a year ago and raised $675,000 in a 2016 seed round.

 

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

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