NEWS: Smart Device for Musicians Being Showcased at Annual Music Trade Show Event, Through Sunday in Anaheim
A startup — which created a portable synthesizer, looper, and MIDI controller that fits in the palm of your hand — raised more than $1.4 million on Kickstarter and is showcasing its product at the annual NAMM (National Association of Music Merchants) Show in Anaheim, which runs through Sunday.
Artiphon said it received more than 13,000 pre-orders of its Orba prodcut, which it intends to start shipping out in Q2.
The company claimed in a January 16 press release that it set a new global crowdfunding record for the most musical instrument pre-orders.
Artiphon, with HQ in Tennessee, also recently announced new strategic investors.
In addition to funding from Warner Music Group’s Boost Fund, it recently received investment from TechNexus in partnership with Shure.
Warner Music Group is one of the music industry’s top three record labels, and Shure sells microphones worldwide.
Investment amounts were not disclosed.
The Orba will sell for $99.
It has a minimalist design with eight touchpads, detecting a variety of gestures like tapping, sliding, and vibrato. Motion sensors let players wave, tilt, and shake to add more sounds and effects.
A built-in looper lets players create songs using multiple sounds and playing modes (drum, bass, chord, and lead).
It can be played standalone with its onboard synth and speaker, and also connects wirelessly to mobile devices and computers via USB and Bluetooth MIDI.
Orba works with iOS, Mac, Windows, and Android.
It’s the second “smart” multi-instrument from Artiphon.
The company’s debut product was the Instrument 1, a MIDI controller that lets players strum, tap, bow, slide, and drum any sound on a single device.
The company claims that device previously set the record for the highest-raising musical instrument crowdfund ($1.3 million). It was named a TIME best invention of the year.
The company was founded in 2011.