*NEWS: New Moniker for OC Startup Ecosystem
One of the goals of OC Startups Now is to give entrepreneurs a voice. That voice has spoken – from a contest for subscribers – and the moniker it has come up with for the ecosystem is…
Digital Coast. Having a moniker helps identify Orange County’s startup ecosystem and set it apart from Silicon Beach and Silicon Valley. It shows that Orange County’s ecosystem is viable and growing. And, it puts it on the radar of the national press.
The science behind the new name: McKinsey & Company assert that going “digital” is less of a thing itself and more a way of doing things (see article here) It defines going digital as having these three features: creating value at the new frontiers of the business world, creating value in the processes that execute a vision of customer experiences and building foundational capabilities that support the entire structure.
The OC startup ecosystem meets all three criteria. Whereas “silicon” is specific to the semi-conducting properties used for electronic circuits, the technology has evolved way past that. “Digital” is the present and the future moving forward.
So, from here on out, OC Startups Now will be referring to the ecosystem as Digital Coast and using #DigitalCoast on Twitter. Please feel free to do the same. Let’s get Digital Coast on the map!