UPDATE: Shots Box Raises More Than $5,000 for Clean Water Nonprofit

A startup that focuses on craft-distilled liquors raised more than $5,000 for the Thirst Project at an event on May 4.

J.C. Stock, the CEO and co-founder of Shots Box, with HQ in Stanton, hosted the event. He’s made a serious commitment to the nonprofit.

Shots Box has entered into a signed contractual agreement to commit a total of $12,000 this year to the Thirst Project.

Shots Box Foundation

Stock launched the startup late last year with co-founder Casper Rankin.

Stock made his money in real estate and currently owns five real estate-related businesses. One of them is Stox Posting & Publishing, which has offices in Utah, California, and New York. It provides foreclosure services from posting notices, among other things.

He and Rankin created Shots Box as a passion project for themselves and for those who appreciate the art and craft of small-batch grain-to-glass spirits.

They cater to spirits aficionados who want to sample shot-size bottles of various liquors on a subscription basis. The liquors are delivered to the customers’ homes.

Subscribers get 10 small bottles every month, with recipe cards to make drinks. Offerings include unique liquors like absinthe, as well as more standard offerings, like whiskey and gin.

Once customers try them and see what they like, they can then order full-sized bottles of spirits from Shots Box’s website.

“It’s about finding new favorites and learning more about these unique craft distillers,” Stock said. “Becoming well-versed in different tastes through diverse palate experiences.”

The subscriptions can be paused and restarted at any time.

The founders have bootstrapped the company. They declined to disclose by how much.

Why OC?

Stock said that being in a major metropolitan area, which also happens to be the sixth largest county in the US, has “obvious advantages in accessibility to distribution and consumers, but also offers a huge benefit to any supplier interested in working with our company.”

“It is incredibly difficult to break into the California market for small craft distilleries,” Stock told OC Startups Now. “When they succeed, we succeed.”

That success has already come to five craft distiller brands, Stock said. He and his co-founder provided connections to distributors to those brands, to help them gain that challenging entree into the California market.

Those brands are: Willie’s Distillery in Montana; New World Distillery in Utah; Driftless Glen Distillery in Wisconsin; Quincy Street Distillery in Illinois; and Wild Rag Vodka in Texas.

More About Thirst Project

Thirst Project is a nonprofit in LA founded by a group of 20-somethings who focus on bringing attention to the plight of those without clean water.

They travel across the country and speak at middle, high school and college campuses to educate students about the global water crisis. They challenge those audiences to fundraise to build freshwater wells in developing nations and impoverished communities.

The nonprofit said it guarantees that 100% of all public donations go directly towards its projects.

Since its launch, the Thirst Project said it’s activated more than 500,000 students on 500 campuses, who have raised $10 million.

That’s enabled more than 367,000 people in 13 countries to have clean water.

About The Author

Deirdre Newman is a long-time journalist, who's covered OC startups for a few years.

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